Find Out About The Wine Aroma Dictionary The Technology Behind The Wine Aroma Dictionary Frequently Asked Questions about the Wine Aroma Dictionary Click here to Download Comprehensive Lists of Wine Aroma Characters Find Out About Recognose, the Creators of the Wine Aroma Dictionary
FREQUENTLY ASKED QUESTIONS

I've seen sniff cards before. You know the ones that have aromas under a silver coating.  Is the Wine Aroma Dictionary just another example of this kind of card? ||  No. A completely different type of technology is used to
trap the aromas. The aroma zones consist of solid pads. The smells are held in by a solid matrix of particles not by a metallic strip.


How many times can you rub the aroma zone to liberate an aroma?  ||  As the aroma is captured within the entire aroma pad, not just its surface, it will release an aroma time and time again. We haven't heard of an aroma pad being worn out yet.

What does the Wine Aroma Dictionary actually look and feel like?  ||  The Wine Aroma Dictionary is a set of three cards packaged in a sturdy box like sleeve. Each card contains 12 "wells" or indentations (6 on each side of the card), that contain an aroma releasing zone. In addition, the back of the card provides a comprehensive list of varietal and winemaking characters, both good and bad. Each card is only 4mm thick, and the total dimensions of the Wine Aroma Dictionary (3 cards + box) is only 11 x 15 x 2 cm. Now that's smaller than a standard paperback novel.

Given that there are 36 aromas in such a small package, don't they 'interfere' with each other? ||  No they do not. The aromas are strongly contained within the solid matrix of the aroma zone. That's why they last so long.  But it is for the same reason that they are not released until they are physically rubbed.

Surely there are more than 36 important wine aromas, and what about the faults that you see in wine?  ||  Yes there are many more, and thank goodness for that! We are constantly working to create new cards so that you may add to your dictionary.  In future, look forward to seeing, or should we say sniffing the oak aromas, coconut and bacon, unusual varietal characters like cats wee (for Sauvignon Blanc), and the aged aromas of leather and tobacco (amongst others). To reflect the unfortunate fact that not all wines are perfect, the current edition of the Wine Aroma Dictionary also contains the important wine faults; cork taint, volatile acidity, sulfide (mercaptan), sweatyness, mouseyness and Brettanomyces spoilage.   

What gives the aroma zones their aroma?  ||  The aroma zones get their aromas from either essential oils, nature identical fragrance products, and/or other flavouring substances that have been classified as GRAS (Generally Recognised as Safe) under US Law. However we would suggest that if you have fragrance sensitive skin that you rub the zones with a lightly moistened cotton wool bud. It works just as well doing it this way.

Is the Wine Aroma Dictionary guaranteed to work? ||  The Wine Aroma Dictionary comes with an unconditional 30 day money back guarantee and a twelve month performance guarantee. You can find additional information on our guarantee and on other issues concerning purchasing the dictionary such as shipping, here.

I am a wine educator. Can I obtain a quantity discount for my students? ||  We are always very happy to consider further discounts for multiple orders, particularly if it furthers wine understanding and knowledge.

Who specifically developed the Wine Aroma Dictionary? ||  Our principal developer is Richard Gawel.  Richard is a winemaking graduate of the famous Australian wine school at Roseworthy in South Australia. Richard was a professional wine educator at Roseworthy and later at the University of Adelaide for 12 years before joining Recognose.  He is also the author of many scientific papers and general interest articles on various aspects of wine sensory evaluation, winemaking and viticulture. You can see a list of some of his publications here.

Does Recognose do anything else other than manufacture the Aroma Dictionary? ||  Yes, although Recognose is primarily in the business of creating wine aroma books, we also supply wine aroma reference materials in other forms to help wine consumers understand wine aromas and flavours. For example, the wine aroma standards that form part of the interactive displays in the National Wine Centre of Australia were suggested by, created and supplied by Recognose.
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